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February 2004 Sales Numbers

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Old 03-10-2004, 05:35 AM
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February 2004 Sales Numbers


http://www.nissannews.com/
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Old 03-10-2004, 09:21 PM
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This is an interesting table, as Feb '03 was the last month before the '04 Maximas were released. The Feb '04 total will include almost no leftover '03s, so this is strictly '03 Maxima vs '04 Maxima.

I am impressed that the '04s sold 19% more this February than the '03s did last February. But there are so many other factors involved: the '04 is fairly 'fresh and new', while the '03 had essentially been out almost four years. The '04 costs four or five thousand (depending on equipment) more than an equivalent '03. That is a significant increase during a near-recession. The weather in the Atlanta area (and most of the south) was unusually nice in February 2003, but was absolutely atrocious this February. I understand this February was unusually bad up north, also.

In other words, although we should not try to draw too much from this table, it is nevertheless interesting.
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Old 03-11-2004, 05:25 AM
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Originally Posted by lightonthehill
This is an interesting table, as Feb '03 was the last month before the '04 Maximas were released. The Feb '04 total will include almost no leftover '03s, so this is strictly '03 Maxima vs '04 Maxima.

I am impressed that the '04s sold 19% more this February than the '03s did last February. But there are so many other factors involved: the '04 is fairly 'fresh and new', while the '03 had essentially been out almost four years. The '04 costs four or five thousand (depending on equipment) more than an equivalent '03. That is a significant increase during a near-recession. The weather in the Atlanta area (and most of the south) was unusually nice in February 2003, but was absolutely atrocious this February. I understand this February was unusually bad up north, also.

In other words, although we should not try to draw too much from this table, it is nevertheless interesting.
I don't think it's time to declare the 04 a runaway success, but it doesn't seem to be a turd either.
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Old 03-11-2004, 06:21 AM
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Originally Posted by lightonthehill
This is an interesting table, as Feb '03 was the last month before the '04 Maximas were released. The Feb '04 total will include almost no leftover '03s, so this is strictly '03 Maxima vs '04 Maxima.

I am impressed that the '04s sold 19% more this February than the '03s did last February. But there are so many other factors involved: the '04 is fairly 'fresh and new', while the '03 had essentially been out almost four years. The '04 costs four or five thousand (depending on equipment) more than an equivalent '03. That is a significant increase during a near-recession. The weather in the Atlanta area (and most of the south) was unusually nice in February 2003, but was absolutely atrocious this February. I understand this February was unusually bad up north, also.

In other words, although we should not try to draw too much from this table, it is nevertheless interesting.
You have to remember that by Feb 03 most 03's were already sold(slim pickins left by then) and the 04's were just starting production so that why Feb 03 was a low Maxima sells month and their arent any more barnd new 03's as of Feb 04 on lots. The reason the 04 cost more is because dealers were discounting them to make space for 04 otherwise a comparably 04 didnt cost 4-5 g's more if you look at 03 prices before they discounted them they were right their with a comparable 04.
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Old 03-11-2004, 08:33 PM
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Monte - you are correct that the selection of '03s was not good by Feb '03. Also working against the '03 at that point was the impending arrival of the '04s.

I tend to slightly disagree on the price differential. The '03 Maxima had a GXE version available with fairly low MSRP. The GXE disappeared in '04. The BASE MSRP with NO options added on a (fairly stripped) '04 SE is $27,000, and the base SL is $29,000 ($29,300 with 5 speed). The '04 Maxima SE with 'elite' package has an MSRP around $36,500. The 'top-of-the-line' '03 GLE or SE MSRPs were not near $36,500, even before discounts.

Having said that, the heavy discounts on all Maximas by Feb of '03 does make comparison with today's Maxima prices difficult. The non-discounted MSRPs of the '03s and '04s may be closer than I may have indicated in my original post.
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